The Wolf Pack is a small but targeted platform of PNR/UF/SFR readers. What does targeted mean? We have been careful to be sure we built the Wolf Pack with readers. We are connected to readers who are dedicated to our genre, and our reader platform is as large or larger as many of the major indie authors in our genres.

The Wolf Pack is a great way for fledgling and intermediate authors to build up their brand. We offer a mix of FREE and paid promotion options.

FREE promotion options…

  1. Use the Wolf Pack group wisely to build your readership. Here’s a short video explaining how to do that. https://www.facebook.com/groups/124122478239398/permalink/362507017734275/
  2. Participate in the free promo ops we organize. We typically do something every year for Halloween, Valentine’s Day, and the December holidays…these are pretty big, totally free promo ops.
  3. Ask for shares on social media posts in the Wolf Pack Promotions group.
  4. Ask for newsletter swaps in the Wolf Pack Promotions group.

PAID promotion options OVERVIEW…

The Wolf Pack Newsletter: Books can be any price!

*Fee: $46

*What: Book listing in our weekly newsletter.

*Tips: We accept PNR/UF/SFR at any price point but readers always click more on free or 99c. As always, cover and blurb are HUGE. You must nail those for optimal conversion.

*Note: Submit your book ~2 weeks in advance.

*How to book: Fill out this form:

Here’s what we did for one author:

The Wolf Pack Instagram: Books can be any price!

*Fee: $10 for just a post, $25 + ad budget for a paid promotion post.

*What: Book post on our Instagram page. Will add buy link to our Linktree in our bio.

*Tips: We accept PNR/UF/SFR at any price point but readers always click more on free or 99c. As always, cover and blurb are HUGE. You must nail those for optimal conversion.

*Note: Submit your book ~2 weeks in advance. Closed in December.

*How to book: Contact Michelle Fox directly at michellefoxwrites@gmail.com. Note: You’ll need to supply the image and copy for the post.

The Wolf Pack Facebook Page Boost: Targeted audience of readers who tend to click and buy.

*Fee: $40 + your ad budget

*What: A boosted post for your book on the WP page with over 20,000 likes and with 100,000+ reader background data. Our page has been really great at selling PNR/UF/SFR books.

*Tips: Choose engaging graphics and don’t be too literal. Graphics should evoke the feel of your book, not give a checklist of story elements. Text should also focus on evoking emotion and hooking readers. We won’t accept your ad unless we think the image and text will convert. Facebook won’t accept your ad if you have a lot of text or skin on your images. You must have the right to use the image you submit to us. 

*Note: Book ~2 weeks in advance. (Closed November and December.)

*How to book: Please contact Ronda at michellefoxasst@gmail.com to request a Facebook boosted post.

For more tips on how to select images and approach ads on FB, watch this video: https://www.facebook.com/groups/124122478239398/permalink/349606629024314/

Some page metrics (from 2020, and actually in 2021 we reached over a million readers):

The Wolf Pack Book Buzz: Books can be any price!

*Fee: $50 

*What: Social Media shout outs from us and our influencer network.

*Tips: We accept PNR/UF/SFR at any price point but readers always click more on free or 99c. As always, cover and blurb are HUGE. You must nail those for optimal conversion.

*Note: Submit your book ~2 weeks in advance. Closed in December.

*How to book: Contact Michelle Fox directly at michellefoxwrites@gmail.com. Note: You’ll need to supply 3-5 images and a few different options of copy for this.

The Wolf Pack Promotions Group: Where we announce any other promo ops. We organize several different cross promos during the year.

Join the group here (be sure to answer the question!): https://www.facebook.com/groups/124122478239398/?ref=bookmarks

Below is an example of cross promo performance. Buy-in for this one was $27. These promos are offered on a periodic basis throughout the year.

Facebook Ad Consulting

Want some help optimizing your ad? We will review your creatives, ad copy, targeting and strategy and give our recommendations.  We have experience running ads with four figure returns and teach other authors, who’ve also done well with ads.  Contact Michelle Fox to schedule (via PM on FB or via email at michellefoxwrites@gmail.com. Due to high volume of incoming messages, poke if you don’t hear back within a day or two.). (IMPORTANT NOTE: Outside of basic boosts, we do not run ads. We are not a marketing agency. We’ll advise and guide, but we’re authors. We’d rather write books. 😉 )

*Fee: $50 per hour

*Includes: Evaluation and discussion of one ad and strategy. Around 2-4 PMs or emails. Possibly a phone call, depending on needs.

*NOTE 1: We have a free beginner FB ad tutorial in the Wolf Pack Promotions group. Save yourself the money and start there!

*NOTE 2: If you want free ad consulting, take the FB ads class and/or join the co-op as that includes the class (see below) and gives you ongoing access and assistance at no additional charge.

Wolf Pack Marketing Co-operative

Why spend years building your audience and struggling to sell books when you can piggyback onto the Wolf Pack platform? 

Our marketing co-operative has been operating for 5 years now. Our platform is affordable. No four figure ‘master class’ BS here!  (Although we do have members who earn four figures using our platform.)

Wolf Pack social media audiences were built correctly and are full of readers who buy books and co-op members have direct access to those audiences. We also have a newsletter and other digital assets members can deploy to sell books. The co-op provides training on how to advertise to our audiences, info on how to build your platform, coaching, and other perks.  

There is a cap on membership and we currently only have a few spots open. Prospective members are screened…because we don’t do drama. This is a long term marketing initiative for authors who are serious about their careers. We want members who will stick for a year or more. We have retained over half of our original membership to date.

If you’re interested contact Michelle Fox for an application and more information (via PM on FB or via email at michellefoxwrites@gmail.com. Due to high volume of incoming messages, poke if you don’t hear back within a day or two.).